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Arnco Pathway was in need of a brand refresh for their popular TLC brand of tire and rim protection products. Our team worked closely with Arnco Pathway representatives to design a new, contemporary logo treatment reflecting the brand's unique attributes of durability, protection as well as it's advanced chemical formulation. The new logo will be used in a wide array of marketing and corporate identity applications going forward.

ReSeal is a special formulation designed to help seal leaks and give added protection to tires in demanding work environments. BLC joined forces with Arnco Pathway, working together to come up with an entirely new brand identity for their ReSeal marketing campaign. The result is a dynamic, contemporary graphic look with a broader appeal to a younger demographic that also stays within the graphic standards Arnco Pathway has established for their entire family of brands.

Arno Pathway needed to create an updated marketing tool for their international sales force touting the benefits of their TLC tire and rim protection product. The result was this completely re-designed tri-fold sales brochure for use in direct mail marketing, retail, trade shows and sales calls.